Google Ads is the most effective platform for generating the most leads. We’ll show you How to Advertise on Google in Six Simple Steps.
Did you know that roughly 80% of businesses use Google for pay-per-click (PPC) campaigns? While there are other platforms for running PPC campaigns, Google Ads is the best for reaching the greatest number of leads. You will contribute to the growth and expansion of your company.
Let’s get started!
Table of Contents
- How to advertise on Google
- 6 Steps to How to Advertise on Google
- Begin advertising your company on Google right now: How to Advertise on Google
How to advertise on Google
What are your advertising options if you want to reach new customers through Google? Google Ads is a paid advertising service provided by Google.
Google Ads is a pay-per-click (PPC) advertising system that allows businesses to reach out to qualified leads. These are paid advertisements that appear at the top of search engine results pages.
They are labeled with the word “ad” to indicate that they contain paid content.
These ads appear above organic search results, making them the first thing your audience sees when they visit your website. PPC ads are an excellent way for your company to find valuable leads who are interested in your products or services.
6 Steps to How to Advertise on Google
If you’re ready to begin advertising on Google, follow these six steps:
1. Set your goals
When running an advertising campaign, you must have a clear goal in mind.
Before you begin assembling your campaign components, you must first establish a campaign goal. You must have a goal or objective in mind, whether it is brand awareness or conversions. Setting a goal will assist you in developing a campaign that maximizes results.
Because PPC visitors are 50% more likely to convert than organic visitors, many businesses concentrate on obtaining valuable leads who will purchase their products or services.
They select a goal for their PPC campaign that focuses on generating conversions.
While concentrating on conversions is a popular strategy, it is not the only one. You can concentrate on getting people to download a guide or sign up for a free trial (a different type of conversion) or on increasing brand awareness. PPC ads are excellent for connecting your company with qualified leads.
2. Select your keywords for Google Ads
Keywords are an essential component of your PPC campaign.
Begin by researching keywords if you want to learn how to advertise on Google. Keywords cause your ad to show up in relevant search results. You must select the right keywords if you want to appear in search results with leads who are interested in your products or services.
Keywords will bring you relevant leads who are looking for your company.
Keyword research is required to find relevant keywords. Keyword research will assist you in determining the best keywords for your PPC ad. Focus on long-tail keywords when conducting keyword research.
These are keywords with three or more words.
“Floral shops in Harrisburg, PA” is an example of a long-tail keyword. Long-tail keywords are the most effective for your campaign because they generate more qualified leads.
If someone searches for “floral shops in Harrisburg, PA,” you can guess what they’re looking for. Searching for a keyword like “floral” or “floral shops” on the other hand could have a variety of intentions that are unrelated to finding a floral shop in Harrisburg.
Choose long-tail keywords when creating your keyword list. It will assist you in reaching more qualified leads and driving better campaign results.
3. Set your maximum bid and budget.
After you’ve decided on your keywords, you’ll move on to the financial aspect of your campaign. The first factor is your budget. So, how much does Google advertising cost?
You must decide how much money you are willing to spend on lead generation.
There is no set minimum amount that your company must spend to run a PPC campaign. You choose the amount that works best for your business, whether it’s $500 or $2000 per month. It’s worth noting, however, that a campaign with a $2000 budget will fare far better than one with a $500 budget.
You’ll bid for ad placement once you’ve determined your budget and keywords.
You must set your maximum bid, which is the most you’re willing to pay for each click on your ad.
This is the cost of advertising your business on Google and receiving clicks on your ad. For most businesses, the average cost per click (CPC) is between $1 and $2.
This cost varies according to your industry. In more competitive industries, such as automotive, CPCs can reach $50 per click!
4. Design a landing page for your Google Ads campaigns.
Setting up your ad campaign and creating awesome PPC ad copy that gets your audience to click is half the battle. The other half of the equation is what happens after they click on your ad. If you want to keep those clickers interested in your company, you must create a campaign-specific landing page.
Creating a personalized landing page will assist you in achieving the best results.
When creating a customized landing page, make sure that it focuses on the content of your ad. To ensure that you are driving the right people to your page, your landing page and ad should match.
Assume you’re running an ad for “wedding flower arrangements in Harrisburg, PA.” Assume someone clicks on your PPC ad and is directed to your homepage. Is this relevant to their search query?
No, it does not.
Someone looking for wedding flower arrangements expects to see a landing page dedicated to wedding flower arrangements. If you don’t have a page dedicated to your product or service, you risk losing leads because they can’t find the information they’re looking for.
By creating a custom landing page, you can keep your information focused on the product listed in your PPC ad, resulting in better results for your company.
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5. Increase the quality score
When researching how to advertise on Google, you may come across the term “quality score.”
The quality score of your ad is very important in determining its rank in the search results.
Your quality score is a numerical value assigned to your ad by Google based on its relevance. Google only wants to show audiences the content that is most relevant to their search query, so they take the time to rate your ad in terms of relevance to the related keyword.
You want to have a high-quality score in order to appear higher in search results.
A high-quality score combined with a low maximum bid will always outrank a low-quality score combined with a high maximum bid. Google is concerned with quality, not how much you are willing to pay for the top spot.
Creating an ad that is relevant to the search terms will help your ad receive a higher quality score.
When selecting a long-tail keyword, make sure that your ad and landing page correspond to the user intent for the search query.
6. Start and track your Google Ads campaign.
Once you’ve identified your keywords, set your maximum bid and design your personalized landing page. You’re now ready to start reaching out to leads on Google. You’ll get your placement based on your quality score and be able to launch your campaign right away.
Monitoring your campaign is an important part of Google advertising.
You want to make certain that your advertisement provides the best possible experience for your target audience. To truly understand how to advertise your business on Google, you must first understand how to track the performance of your advertisements.
This is simple to do using the Google Ads dashboard. You’ll get valuable insights into your campaign here, so you can see how your ad performs.
Google displays various interactions with your ad. You can track actions like impressions, clicks, and conversions.
It’s a great way to see where your campaign excels and where it falls short.
Begin advertising your company on Google right now: How to Advertise on Google
Google is an excellent platform for advertising your business and generating new leads. Setting up a PPC campaign with Google Ads will assist your company in expanding its reach and obtaining more leads and conversions.